Short Term SEO Strategies

April 24, 2020


If you're just starting out or looking for easy ways to start optimizing and learn as you go, there are quite a few things you can do.


Start with an SEO audit of your website
Conducting an SEO audit is a must for identifying problems and opportunities on your website. You want your content to be relevant to the people who show up on your site. Search engines (Google, Bing, Yahoo) have algorithms that crawl through your website to figure out whether your site offers useful and legitimate content. While your site is being crawled, search engines are also checking to make sure your website is fast, secure, and easy to navigate.

Each of your website pages will receive a rank, which determines how high up it will show on the search engine’s results page (SERPS) for people searching for related keywords.

In simple terms, you type something into Google. And the results page is what you get back:


You can manually go through your site's content, determine what needs refreshing, and keep an eye out for usability issues and broken links. You can also use free tools to crawl your site and see issues that should be addressed.

There are many ways to conduct an audit (just Google it!), so figure out which strategies make the most sense for your site.


Get to Know Google's Tools
Some of the most valuable tools for SEO are FREE. Google Search Console and Google Analytics should be your go-to resources for your website data.

Google Search Console lets you submit a sitemap so Google knows what to crawl, and you can get insights on what pages are showing up for what queries. It also shows any errors that Google has found.

Google Analytics gives you an overview of all your web traffic, plus has lots of options to drill down and get even more information about who is using your site and how.


Work on your page titles and descriptions
Titles and descriptions appear on the search engine’s results page, so they should be informative and let readers know what information will be present when a user clicks on a page.

Let’s take a look at what is displayed in the search engine results page:

  • Title: This metadata element, also known as the SEO Title, shows up as an underlined blue link on the search engine results page (SERP) with the search phrase bolded.
  • Meta Description: This element is displayed directly below the Title and the page URL in the SERP. The description is limited to approximately 160 characters including spaces and provides further information describing what a visitor might find on the webpage.



Pro Tip: Every page should have a unique, well-crafted title and description. If the search engine does not find a meta description tag used for a webpage, the search engine will attempt to use the most logical content it can find on the page. This is frequently the first 160 characters of text on the web page.


Make updates to your pages
The most important pages and blog posts on your website can probably use some polishing. Make sure they have quality content.

Feeling like these tasks are outside your expertise? Though you might be hesitant to spend money now, allocating some of your budget to SEO experts (even if it's a small amount!) is one way that you can set yourself up for success when this current crisis is over.



Not yet a member of your professional association? Learn more on how to become one.


 




Category: Business