Thinking of going live on Instagram? Here are 3 Simple Tips to Nail Your Live Broadcast.

Plus, a FREE Instagram Template you can use!

April 22, 2020

Tip #1: Determine the purpose for your live broadcast
Your Live broadcast should bring your followers something extra special that they can’t get from your regular Instagram account.

Here are some popular reasons to host an IG Live:
  • Host a virtual mat class or workshop (60 min or less)
  • Interview a special guest on a popular topic
  • Announce a new class, product, or service
  • Give exclusive tips/insights
  • Host a Q&A with your audience
  • Take your audience behind the scenes of your home studio
  • Offer a tutorial on a new product

Whatever reason you have for hosting your live stream, think about the desired action you want your followers to take, and remind them of it throughout the broadcast.

Note: There is currently a time limit of one hour on Instagram Live. Broadcasts can last up to 60 minutes and will then stop. You can start again immediately but only for another hour.

Tip #2: Get Comfortable with the Technology

Practice on a Fake Account
If you’re new to Instagram Live, you may feel like a deer in the headlights once you’ve tapped the Go Live button. If this is you, a great way to prepare is to create a fake Instagram account. This account will allow you to rehearse as much as you want so that you’re a pro before you go live in front of an audience.

Test Your Audio and Lighting
Once you’ve practiced your event, take a look at your test videos and ask yourself questions such as:

  • Is the background distracting? If it is, try choosing a clean and aesthetically pleasing background so you don’t distract the viewers from your message.
  • Is your audio clear? If the audio isn’t as crisp as you would like it to be, try looking for a small quiet room for maximum sound quality.
  • Is your camera steady? If not, mount your phone on a steady surface so it is not shaky. Or better yet, invest in tripod like this one.
  • Is your video well lit? If you’re finding it a bit dark, film right next to your window, or invest in a ring light like this one.

Understand the Live Feature Options Available
Once you go live on Instagram, the last thing you want to do is deal with strange buttons. Get comfortable with the different components of the Instagram Live interface.

Click here for a step by step guide to understanding the features!

Tip #3: Market your Instagram Live Like a Pro

Create an Incentive for People to Watch Your Instagram Live
One of the most popular incentives for people to attend a live event is the option to ask questions. Consider offering a LIVE Q&A on a topic that you feel confident about.

Plan to respond to comments throughout your live video. This will keep your viewers engaged. Leave time to respond to questions that may arise but plan to proceed if you aren’t seeing initial engagement or viewers.

Remember that many people will watch and get value from your replay so don’t let a low live turnout discourage you!

Promote Your Instagram Live Before the Broadcast
If you want to maximize awareness of an upcoming Instagram Live video, consider creating visual marketing materials to help get the word out.

Canva is free and has a variety of size-optimized formats for you to use. At the PMA, we use Canva’s pre-sized Instagram posts and story templates to quickly create clean, informative graphics for our upcoming events.

Use your posts to communicate the who/what/where/when/why/how of your upcoming live video broadcast, as well as the outcomes and benefits from tuning in.

Click here for a FREE template that you can customize and use!

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Category: Business